Finding buying signals
Review available signals and their evidence, distinguish a useful lead from a guess, and choose a permitted next step.
A signal is evidence worth reviewing, not proof that a company will buy. Start with the source, its date, and the reason it matters to your business.
Find the review surface
Open Today. Members, admins and owners can also open My Radar to inspect the radar views available in their workspace. A Conversation user (viewer) has the smaller read-only surface: use Today, a company or person record, or Chat to ask about information you can access.
An empty view, an unavailable source, or an unfinished run is not evidence that no relevant activity exists.
Check who and why now
- Identify the company or person the result refers to.
- Read the linked source and date where present. Separate source facts from estimates and suggestions.
- Compare the evidence with your workspace's buyers and buying clues.
- Keep missing information explicit. A score or suggested angle is not a verified contact detail or an outreach result.
Choose a permitted next step
Members can use the available list and review controls. Admins and owners manage radar configuration and run controls. Changes remain subject to the specific feature's checks; a visible record does not authorize every operation on it.
Conversation users can read and ask, but cannot change tracking, enrich a record or refresh CRM lists. Ask a workspace admin if you need a different role.
A CRM action or outreach proposal is a separate step. Check the destination, selected records, permissions and reported result; do not assume reviewing a signal sent anything. See Connecting outreach tools.