Finding buying signals
A ~350-word demand-gen help article on finding buying signals in Tipoff: describe what you sell, read the scored who/why-now/angle, then act by adding to a list or pushing to CRM.
Buying signals are the moments that tell you an account is worth a look right now: a new job posting, a funding filing, a product launch, or a burst of community activity. Tipoff watches those sources for you, scores what matters, and hands you a short read on who to talk to and why now. Here is how to go from a blank search to a ready-to-work list.
Describe what you sell
Start by telling Tipoff what you do in plain language: the problem you solve, who buys, and the kind of trigger that means someone needs you. The clearer your description, the sharper the matching against your ICP corpus, so include real details like team size, tools, or industry rather than generic labels. You can refine this anytime and rerun.
Read the scored who / why-now / angle
Each result comes back tiered against your ICP and broken into three parts:
- Who — the account and the most relevant contacts, enriched through the cost-capped waterfall so you spend Tipoff credits only where it pays off.
- Why now — the specific signal that surfaced the account, with a date and source so you can trust it.
- Angle — a suggested opening that ties the signal to what you sell, so outreach feels timely instead of cold.
Scan the tiers first. High-fit accounts with a fresh why-now are where your time goes; lower-fit or stale signals can wait or be skipped.
Turn a signal into action
Once a signal looks worth pursuing, act on it without leaving the view:
- Add to a list to group accounts by play, campaign, or rep for follow-up.
- Push to CRM to send the account and enriched contacts to HubSpot or Pipedrive, keeping ownership and stage intact.
- Route to outreach or alerts by sending to Prosp or Instantly, or dropping a heads-up into Slack so the right person sees it fast.
Every push carries the why-now and angle along, so whoever picks it up knows exactly why the account is worth a message today.
Related: See how account tiering scores fit against your ICP corpus, and how contact enrichment uses Tipoff credits.